Today it is very unlikely for a business to not have an online presence. It is such a powerful and useful tool. It can benefit any company whether you are just starting up or have an already matured brand.
If you are a business who hasn’t quite broken into the online world then here are 10 reasons that will leave you wondering why you hadn’t done it sooner!
#1 Online Presence 24/7
Having a website means customers are always able to find you – everyday, 24/7. Meaning even at weekends and evenings your business is still accessible. It offers the customer convenience as they are able to access the information they need in the comfort of their own home, with no added pressure to buy. In general, it is much easier to click a few buttons online than to make the trip to a physical store to hunt someone down for information. It also prevents little annoyances such as waiting in queues.
In this day and age it is much more credible for a business to have an online presence. People would likely be distrusting to any business that didn’t have a telephone number or a physical address, and that soon could be said for having a website and e-mail. They are useful tools to help share further information about your business with customers answering all the ‘What’s?’ and ‘Whys?’ that people may have. And too, if your website is of a high standard then it is likely to receive positive feedback with customers spreading positive word-of-mouth about your business.
#3 It Cuts Costs
Your business will save money in a number of ways from spending less on printing costs (letters, catalogues etc.), to wages, as a website may mean you no longer need that extra pair of hands, due to automated processes. A website is a much more long term form of advertising and more than likely will produce better results. You can also use your website as ways of collecting cheap market research by setting up visitor polls and online surveys, helping you to find out what customers like best and how they feel.
#4 Market Expansion
As the internet is accessible to anyone all over the world the ability to break through geographical barriers has become a lot easier. Anyone from any country will be able to access you and therefore be a potential customer.
#5 Potential Customers Already Out There
As the internet itself is widely popular, millions of users are already online, meaning that out there already are millions of potential customers. Without a website, you are losing out on this opportunity. Some people often will just use the internet to research items but seeing as they have an exact product in mind they are more likely to go through with a purchase. Online shopping is certainly on the rise. Selling products and services online gives your business a major competitive advantage and is a very cost efficient way of doing business.
#6 Information Exchange
A website provides easy ways of communication between buyers and sellers and allows customers to give quick and easy feedback on any aspect of the business.
#7 Ability to Change Information Whenever
Having a website means a business can change information instantly, from pricing changes to location changes. By having most of your information on printed out documents there is a high chance they’ll become out of date, fast. It is much more cost efficient to change information on a website than to reprint updated information which will likely be old news before they even arrive.
#8 Customer Service Online
Websites provide an easier way to handle customer service, providing answers to regularly asked questions in a FAQ (Frequently Asked Questions) section you can reduce customer service costs and save yourself time and money, as well as providing much more information.
#9 Competitors Online
It is more than likely that your competitors will already be set up online and will be attracting the exact same customers as you. So to get ahead it is definitely the way forward, and may even help you as a business become more competitive.
#10 Growth Opportunity
Websites in general are great ways to in providing a place that potential investors can be referred too. It shows what your company is about, what it has achieved and what it can achieve in future.
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