A New Algorithm Update Will ‘Significantly Impact’ Sites Without Mobile Compatibility
Google said it tweaked its algorithm for mobile searches to favor sites that look good on smartphone screens, and penalize sites with content that is too wide for a phone screen and text and links that are too small.
Given Google’s importance in driving traffic to websites, some in the industry dubbed the change “mobilegeddon.” Google updates its algorithm frequently, but this is considered by some experts to be its most significant change in years. In an unprecedented move, Google warned website operators in February that the change was coming, and gave them tips on how to prepare.
“A lot of sites have been racing to beat the clock on this issue,”
said Mark Ballard, director of research at Merkle RKG, a search-marketing firm.
The change is also important for Google. A company executive said at a conference last year that searches from mobile devices were poised to surpass searches on personal computers.
If you do not pass the mobile test, you need to be making arrangements to update your website soon. While the exact repurcussions may not be spelled out, the warning signs are there and should be taken seriously.
As Jay Taylor of Search Engine Watch points out, Google finds mobile so important that it has opted to provide a timeline for this update to encourage companies to make a transition–and relatively swiftly.
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